Bangkok, Thailand – June 2, 2025 — IREX.ai has successfully developed and deployed a Thai license plate recognition module in less than two months—a remarkable achievement given the linguistic complexity of Thai script and the technological hurdles it presents.
Recognizing Thai plates is no small task. The script is intricate, non-Latin, and tightly spaced, making it one of the most difficult languages for AI-powered optical character recognition (OCR). While many AI vendors have struggled or avoided the challenge altogether, IREX.ai delivered a working system in just eight weeks, now performing reliably in live traffic environments.
“This wasn’t about just adding another feature,” said Daniel Eborall, Global Director at IREX.ai. “This was about proving that we can adapt our platform to any region, any language, any challenge—and do it fast. The success of the Thai module shows what happens when a team commits fully to local needs with global speed.”
From R&D to real-world testing, the turnaround time shattered industry norms. IREX.ai’s module is already demonstrating high accuracy on vehicles in motion under varied lighting and weather conditions, a key requirement for real-world adoption in Southeast Asia.
This launch adds to IREX.ai’s growing reputation as a responsive, execution-focused AI platform, built not just to detect, but to deliver under pressure.
Recognizing Thai plates is no small task. The script is intricate, non-Latin, and tightly spaced, making it one of the most difficult languages for AI-powered optical character recognition (OCR). While many AI vendors have struggled or avoided the challenge altogether, IREX.ai delivered a working system in just eight weeks, now performing reliably in live traffic environments.
“This wasn’t about just adding another feature,” said Daniel Eborall, Global Director at IREX.ai. “This was about proving that we can adapt our platform to any region, any language, any challenge—and do it fast. The success of the Thai module shows what happens when a team commits fully to local needs with global speed.”
From R&D to real-world testing, the turnaround time shattered industry norms. IREX.ai’s module is already demonstrating high accuracy on vehicles in motion under varied lighting and weather conditions, a key requirement for real-world adoption in Southeast Asia.
This launch adds to IREX.ai’s growing reputation as a responsive, execution-focused AI platform, built not just to detect, but to deliver under pressure.
